MSc/Postgraduate Diploma/Postgraduate Certificate Marketing Communications

Postgraduate Certificate / Master's Degree

The total service fee for this program:

€ 499

Pre payment for this program:

€ 99

Due to the impossibility of foreign currency payments for users residing in Iran, if you are applying for study admission in this program, before pressing the ‘Apply NOW‘ button, contact the support through the Call button below and after To get your suitable solution, proceed to upload the required documents.

ABOUT

Introduction

This course develops thinking skills and will give you a general introduction to marketing with a focus on marketing communications. It is suitable for students wishing to work in a marketing communications agency or as a communications specialist, whatever your background or UG degree subject area.

The digital revolution has resulted in a widening of the number and types of organisations involved in communications. Previously advertising was often confined to larger commercial organisations, however, there is now a need to have a strong web presence. Organisations of all kinds have had to become far more professional in how they communicate with customers, the public and other audiences.

The MSc in Marketing Communications will give you a solid grounding in marketing, while also allowing you to position yourself as a marketing communications specialist. Whether you choose to go on to work in an agency, in house as part of a communications team, or as a freelance consultant, the course will help you gain the skills and insight needed to establish yourself confidently in this field.

Structure

Content

The optional modules listed are those that are most likely to be available, but they may be subject to change.

You will study the following core modules:

  • Contemporary Marketing Practice – This module introduces you to the theory and practice of marketing. It begins by looking at the traditional target marketing approach before looking at more recent developments in marketing thought. This module will also introduce the idea of thinking skills, encouraging you to take a systematic approach to the way you tackle business problems, using theory to structure your approach.
  • Strategic Marketing Planning – In this module, you will learn how to analyse an organisation’s environment, making decisions on how it can deploy its resources for maximum advantage. The module will review a number of different tools and techniques which aid strategic analysis, strategy development and implementation.
  • Principles of Marketing Communications – This module takes an in-depth look at the tools and techniques of promotion. As well as looking at the strengths of weaknesses of different communications media, you will learn the more fundamental principles of message development, framing and delivery, ensuring that communications media are used as effectively as possible.
  • Marketing Analytics – Marketing depends on good information about the organisation, its customers and its competitors. In Marketing Analytics, you will learn how to design and implement systems for monitoring marketing activities, integrating financial and non-financial information to support organisational learning.
  • Research Methods for Marketing – This module builds on the learning from the Marketing Analytics module.  As well as learning how to define and plan research projects, you will develop skills in gathering data, whether from focus groups, surveys or observation. The focus on this module is primarily on marketing research, but we will also look at the similarities to and differences from academic research.
  • Digital Marketing – Digital marketing is integral to marketing in any context, so most modules will contain a substantial element of digital marketing. This module focuses on the planning and execution of digital marketing campaigns, focusing on the practical skills that need to be developed to maximise the benefit derived from digital marketing channels.
  • Corporate Communications – This module will help you to understand the practices and processes by which an organisation communicates with its internal and external stakeholders. Building on the Principles of Marketing Communications Module, you will take a more specialist look at topics such as media relations, crisis management and building an internet presence, as well as the principles and practices of internal communications to staff.
  • Marketing Dissertation and Research Methods
  • Work-based Project and Research Methods.

You will choose one additional subject from the optional modules* below:

  • Customer Relationship Management
  • Social Marketing Principles and Policy
  • Promotion and Society
  • Retail and Fashion Marketing: Design and Delivery.

* The availability of optional modules is subject to demand.

Dissertation

In addition to these modules, your dissertation gives you the chance to research an area of marketing communications that is of particular interest to you and of relevance to your career or company. You will have the choice of working on an academic-type dissertation or a work-based one, where you will work on a live communications project.

You will attend a number of dissertation workshops to provide you with the research training sufficient to produce a quality dissertation.

Previous dissertation topics include:

  • A cross-cultural research: Investigating the role of Cultural Masculinity on Consumers’ Buyer Behaviour of Luxury Goods
  • Love at the core: the influence of brand-love on consumer outcomes
  • A research of how celebrity endorsement influences on environmental behavioural intention of young people in Vietnam
  • The influence of cosmetic advertising on the body image of West African students at UWE.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.

Study time

You will attend the Business School for one year, study two to three days per week, and submit your dissertation in September. You can, however, choose to submit your dissertation in December, therefore taking 15 months to complete the course.

Careers

Careers / Further study

Getting the right message across to the right people is fundamental to business success and those with expertise in marketing communications are always going to be in demand in roles such as advertising copywriter, PR manager, direct marketing executive, senior brand manager, account manager and marketing communications manager.

If you are already working in the sector, the course will help you take that vital step up the ladder or move into a more specialist role. Graduates of this course have gone on to work with employers such as Creative England, SCISYS and Telefónica UK. Many of our graduates also go on to further academic study by embarking on a PhD.

You will have access to careers support while you are studying with us (and for three years after you graduate). Our award-winning careers service helps you develop your employment potential through career coaching, a vacancy service for internships, placements, jobs, global opportunities, volunteering and community activity plus support for entrepreneurial activity, and access to employer events.

Entry

Entry requirements

You will need:

  • an honours degree of 2:2 or above) in any subject; or
  • an equivalent academic qualification; or
  • an academic or professional qualification such as the Advanced Certificate in Marketing, a BTEC or HND plus significant marketing or management experience.
  • English Language Requirement

    If English is not your first language, you will be required to meet the UK Border Agency and Universities minimum English Language requirements such as the International English Language Test (IELTS) overall score of 6.5 with 5.5 in each component.

FREE VISA SERVICE

One of our very suitable solutions for applicants is to provide free visa services to study in this field from a pleasant country. If you need to receive free visa services, let us know your request

Expenses (GBP)

Tuition (per year)

14000

GBP

Application Fee

0

GBP

Program expenses

Tuition fee deposit for students from the EU/EEA: 1000 /once
Tuition fee deposit for students who are nationals of other UKVI low-risk countries: 4000 /once
Tuition fee deposit for all other students: 5500 /once

University & General Expenses

REQUIREMENTS

Minimum Level of Education
Min GPA (max=100)

80

Duolingo
120.00
IELTS
6.50
TOEFL iBT
90.00
PTE
58.00

accommodation

The UWE helps the international and UK students to find the best accommodation in the UK, and the students can choose the best option according to the price, distance, space, and other significant factors among the on-campus or off-campus accommodation in Bristol, Cheltenham, Gloucester, or Newport, moreover, the students can use the university-managed accommodation (application opens on 10 June 2022, can create an account on the accommodation portal from 21 March 2022) or the private accommodation (if there is not enough place on the university-managed accommodation, can use shared rooms with your friends and classmates) during their educational period at this university, overall, the accommodation options are student village (£6,776.01 – £6,939.81), Wallscourt Park (£5,916.83 – £8,373.83), Glenside (£4,911.19 – £5,349.71), The Hollies (£5,296.82 – £7,894.69), Marketgate (£7,127.88 – £8,446.00), and so on.

After Graduation

Most the international students desire to work while studying in the UK to pay for their study and living expenses in this country and gain more business and living skills and experience, however, the international students must refer to their visas to find out whether they are allowed to work in the UK or not, overall, the students who hold a tire four visa can have a part-time job while studying in the UK for up to 10 or 20 hours per week, on the other hand, if the students’ visas say (no work or work prohibited), they cannot look for a job in this country and must simply focus on their studies, moreover, their careers must not be self-employed, sports coach, entertainer, full-time job, dentist, or doctors.

فارسی

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Customer Support Service

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1 ) If you want to check the admission conditions and programs of various universities, refer to the following link:

2 ) If you need help using our website, click on this link and watch the video guide :

3 ) You can also get a free consultation from our consultants by booking a free online consultation appointment.

Title:

Major:

Level:

University:

Country:

MSc/Postgraduate Diploma/Postgraduate Certificate Marketing Communications

Marketing, Analyst, Advertising

Postgraduate Certificate / Master's Degree

University of the West of England - UWE Bristol

United Kingdom

499
-
499
0
99
400
  • The applicant acknowledges that he/she should read all information such as fees and other items from the university’s main website before paying fees and signing the agreement. The information on the main website of the university may be different from the information entered on the ApplyMIE.com, and MIE will not bear any responsibility if the information is inconsistent with the university main website and is not read by the applicant.
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  • For applicants under the age of 18, parents or legal guardian must sign the agreement, and if the applicant under the age of 18 signs the agreement, it is considered as invalid.

One of our very suitable solutions for applicants is to provide free visa services to study in this field from a pleasant country. If you need to receive free visa services, let us know your request

Tuition
Deadline

14000

Deadline

Application Fee

Deadline

0

Deadline
Minimum Level of Education
Min GPA (max=100)

80