MSc Consumer Behaviour

Start date: September 2022

Become an expert in consumer behaviour with this career-focused MSc Consumer Behaviour master’s degree.

This programme will guide you to the forefront of consumer-centred business philosophy and prepare you to lead in an ever-competitive and complex world. Whether you work for a global organisation, SME or non-profit organisation, we aim to provide you with an experience that will encourage new and innovative understanding of the consumer-led markets that organisations work in.

This degree is suitable for graduates from both business and non-business backgrounds, and was designed to transform graduates from all undergraduate backgrounds into competent consumer-centred professionals. It includes theoretical and practical components, and aims to raise your visibility with an array of external organisations.

Choose MSc Consumer Behaviour at the University of Reading

You will:

• join the highest-ranking UK university for Agriculture and Forestry (QS World University Rankings by Subject 2021 – Agriculture & Forestry). We’re ranked 12th in the world, and are the only UK university in the top 50.
• embrace the latest consumer behaviour thinking, and gain the skills knowledge and understand you need to move your organisation forward.
• problem-solve internal and external client-led projects, facilitating active learning throughout your studies.

Joining this programme means you’ll also be joining our School of Agriculture, Policy and Development, where we are committed to empowering change through our teaching and research. Our academics tackle some of the world’s most pressing issues across their respective fields of expertise, and our mission is to make a difference in the context of the United Nations’ Sustainable Development Goals. 

 

Your learning environment

Choose from a diverse range of modules that aim to give you the knowledge and skills you need to have an impact and be part of global change.

You can also choose to undertake an optional placement during the summer term.

Class sizes vary by module, but emphasis is always placed on good contact with lecturers.

Learning occurs across a variety of:

• interactive learning methods
• seminars
• lectures
• tutorials
• participation in the classroom: debates, discussions
• field trips.

You will also have opportunities for research, networking, and personal development, as well as access to modern study resources and employability support. We also offer study skills support that’s tailored to our School’s master’s students.

 

 

IELTS: 6.5 overall with no element less than 5.5 (or equivalent).

Entry requirements

Applicants are normally required to have a good undergraduate honours degree, ideally with upper second-class or above (or equivalent from an internationally recognised university outside the UK). Applicants who have relevant career experience are also welcome to apply.

Students may join immediately after their undergraduate degree, or after some years of employment to enhance career prospects by acquiring further skills. 
For a list of requirements by country, please visit our Country-Specific Information page.

Your personal statement

Your personal statement needs to demonstrate that you understand what the course is about, your motivation for studying, and what you would like to get out of your studies. You may reflect on paid or unpaid experience in the field to help support your personal statement.

 

 

Your MSc Consumer Behaviour degree will prepare you for work in marketing, communication and marketing research. The programme is also relevant if you’re interested in a career in public health and understanding consumer choices.

A wide variety of visiting speakers and field trips means you’ll have many opportunities for networking, while competitive internships, placements, and research dissertations provide opportunities to showcase your skills, undertake field research, or link with organisations in the development sector.

 

deadlines

We process applications all year round but recommend applying as early as possible to ensure you can have a place in your chosen degree. Please be aware that to ensure there is enough time to complete all administrative procedures, and VISA requirements, applications may need to be submitted no later than a month (or longer) before the start of the courses.