BSc Consumer Behaviour and Marketing with Placement Year
4-Year Bachelor's Degree
The total service fee for this program:
€ 499
Pre payment for this program:
€ 99
Due to the impossibility of foreign currency payments for users residing in Iran, if you are applying for study admission in this program, before pressing the ‘Apply NOW‘ button, contact the support through the Call button below and after To get your suitable solution, proceed to upload the required documents.
ABOUT
Overview
We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.
It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by specialists, including strong collaborations with staff from Henley Business School.
The University of Reading is ranked 13th in the UK for Marketing (Complete University Guide, 2022). While you study, you will have the opportunity to gain insights from outside speakers from industry.
An important part of the degree is a consumer-based market research project. You will work in groups alongside a real-life commercial or public sector client to develop a research proposal to address their business challenges.
In the final year, you will also work on a larger-scale individual project conducting applied research in an area that you’re passionate about. Recent projects have discussed consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.
Accreditation
This course is recognised by the Chartered Institute of Marketing (CIM) as an Accredited Degree, enabling graduates to receive exemptions from all but one module of the Certificate in Professional Marketing or Certificate in Professional Digital Marketing qualification, or exemptions from all but two CIM modules for the Diploma in Professional Marketing qualification or Diploma in Professional Digital Marketing.
Placement
If you would like to complete a one-year placement between the second and final year, either in the UK or abroad, our BSc Consumer Behaviour and Marketing with Placement Year degree is for you. Organisations are increasingly looking to employ graduates with a comprehensive set of relevant knowledge and skills and this course offers an ideal opportunity to gain or build on existing experience. Recent students have undertaken placements with companies such as BMW, Microsoft, Disney, L’Oréal and Samsung.
While on placement, our students have undertaken activities as varied as conducting social media competitor analysis, brand development and working on developing communications strategies and sales. Successful selection for placement is dependent on an excellent academic record as well as evidence of a high level of motivation.
Entry requirements
Typical offer
BBB
International Baccalaureate
30 points overall
Extended Project Qualification
In recognition of the excellent preparation that the Extended Project Qualification (EPQ) provides to students for University study, we can now include achievement in the EPQ as part of a formal offer.
BTEC Extended Diploma
DDM
English language requirements
IELTS 6.5, with no component below 5.5
Fees
New UK/Republic of Ireland students: £9,250
New international students: £20,300
Careers
This degree can lead to jobs in consumer marketing, branding, advertising and communications, customer services, public relations and market research sectors.
Potential employers include business consultancy and market research agencies, advertising and media companies, multinational/domestic food manufacturing companies, automotive companies, mobile telecommunications, beauty and personal products companies, financial institutions, retailers of all types, trade and consumer organisations, food industry organisations, government/civil service/trade bodies, and health and social services. Employers of our graduates include Mars, Waitrose, Microsoft, Mercedes, Unilever and Disney.
deadlines
We process applications all year round but recommend applying as early as possible to ensure you can have a place in your chosen degree. Please be aware that to ensure there is enough time to complete all administrative procedures, and VISA requirements, applications may need to be submitted no later than a month (or longer) before the start of the courses.
FREE VISA SERVICE
One of our very suitable solutions for applicants is to provide free visa services to study in this field from a pleasant country. If you need to receive free visa services, let us know your request
Expenses (GBP)
20300
Application Fee
0
Program expenses
University & General Expenses
REQUIREMENTS
85
accommodation
The international students can use various forms of accommodation in the UK while studying at the University of Reading like the Self-catered accommodation (modern flats or traditional corridor-style blocks with en-suite or shared bathrooms), Catered accommodation (Whiteknights and London Road campuses with en-suite bathrooms), or student halls (become friends with other international students from different cultures), on the other hand, if the international students plan to move to the UK, study, and live with their family (spouse and children), they can use the special accommodation options for the Families, couples, and mature students or get a private accommodation in the UK according to their budget and conditions.
After Graduation
The international students who want to work while studying at the University of Reading in the UK must refer to their visa type to find out whether they can work while studying in this country, on the other hand, if the applicants are allowed to work in the UK for up to 20 hours per week, they can get help from the University of Reading to find a part-time and related job in the UK and expand their horizons, get more field experience, and practical skills while learning the theoretical knowledge about their field of education at this university, also they can earn some money to pay for their living and study expenses in this country, however, we recommend the students to focus on their education and get the best result, then, they can apply for a proper job after graduation and enter the international or local job markets.