The entry requirements for the programme are an honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification.
All students from non-majority English speaking countries require proof of English language proficiency. The following qualifications and grades will be considered:
- GCSE English language grade A-C
- IELTS 6.5
Please contact the International Office for details.
|
|
| Institution code |
H36 |
| School of study |
Hertfordshire Business School |
| Course length |
|
| Location |
- University of Hertfordshire, Hatfield
|
- Employability
Careers
Keen to get ahead in the dynamic marketing industry? This course will boost your career prospects, equipping you with the expertise and skills for a range of multi-sector positions and disciplines.
Typical career paths include:
- Account Management
- Advertising Management
- Bid Management
- Business Analysis
- Business Development
- Internal Communications
- Marketing
- Market Research
- Public Relations
- Product Management
- Proposal Management and writing
Work placement
A Placement year is available through the following:
- Two year full-time MSc Strategic Marketing with Brand Leadership with Placement Year
- Two year MSc Strategic Marketing with Brand Leadership (Experiential Learning).
Students can go out on a work placement year approved by the Careers and Employment Team within the University of Hertfordshire.
You will benefit from our strong links with the Chartered Institute of Marketing (CIM). The Business School is a CIM Strategic Partner and hosts the regional CIM Club that our students can attend and network. The partnership makes our Herts graduates particularly attractive to employers.
CIM qualifications can be gained alongside student memberships.
About the course
MSc Strategic Marketing with Global Business Development (Experiential Learning) is designed to develop master’s level knowledge and skills within the marketing discipline and to enhance employability within this field.
The Programme offers 3 award routes that you can choose to study:
- One-year full-time MSc Strategic Marketing with Global Business Development
- Two year full-time MSc Strategic Marketing with Global Business Development (Sandwich)
- Two year MSc Strategic Marketing with Global Business Development (Experiential Learning).
The two-year full-time MSc Strategic Marketing with Global Business Development welcomes you for a September entry only.
The course offers you the opportunity to explore Global Business Development in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing. You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations.
You will have the opportunity to focus on proposal and bid management, explore effective marketing management and global business development. You will also explore entrepreneurial marketing. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project.
You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues.
Who is the course for?
This MSc Strategic Marketing with Global Business Development (Experiential Learning) has been designed for:
- Graduates who have an undergraduate degree in marketing and want to specialize further while focused on Global Business Development
- Graduates who have an undergraduate degree in another discipline but want to specialize in marketing while focused on Global Business Development
- Marketing professionals who want to specialize even further within the discipline of Global Business Development.
Why choose this course?
This course provides a world-recognised master’s degree, together with relevant practical experience, giving you a unique combination of sought-after skills that are transferrable to a wide range of sectors.
The one-year full-time programme is a great opportunity for students wanting to pursue traditional postgraduate study in the UK. The two-year full-time programme is a great opportunity for those who want to dive even deeper into the world of marketing by experiencing practice within the field. All pathways provide the opportunity to:
- Study a range of marketing and global business subjects from a holistic perspective in a marketing context
- Develop a unique combination of skills that are transferrable to a professional workplace and sought after by employers worldwide
- Engage in a wider university curriculum within our diverse community, and enhance your employability to graduate with more than just a degree
- Personalise your study through research options that include a dissertation or applied marketing project that applies to Global business development
- Network with the larger community of students and faculty to gain more experience and connections within the community.
- Level 7
| Module |
Credits |
Compulsory/optional |
| Preparation for the Workplace |
0 Credits |
Compulsory |
| Delivering Competitive Advantage |
15 Credits |
Compulsory |
| Integrated Marketing Communications |
15 Credits |
Compulsory |
| Strategic Customer Management |
15 Credits |
Compulsory |
| Contemporary Marketing |
15 Credits |
Compulsory |
| Entrepreneurial Marketing |
15 Credits |
Compulsory |
| Proposal and Bid Management |
15 Credits |
Compulsory |
| Effective Marketing Management |
15 Credits |
Compulsory |
| Global Business Development |
15 Credits |
Compulsory |
Further course information
| Course fact sheets |
|
| MSc Strategic Marketing with Global Business Development (Experiential Learning) |
Download |
| Programme specifications |
|
| MSc Strategic Marketing with Global Business Development (Experiential Learning) |
Download |
| Additional information |
|
| Sandwich placement or study abroad year |
n/a |
| Applications open to international and EU students |
Yes |
Student experience
At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible. We offer a range of support services including; student wellbeing, academic support, accommodation and childcare to ensure that you make the most of your time at Herts and can focus on studying and having fun.
Fees 2022
UK Students
Full time
- £9750 for 2022/2023 and 2023/2024 inclusive
EU Students
Full time
- £16000 for 2022/2023 and 2023/2024 inclusive
International Students
Full time
- £16000 for 2022/2023 and 2023/2024 inclusive
*Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students.
Deadlines
15 January
