MSc Strategic Marketing with Global Business Development
Full Time,
Postgraduate Certificate / Master's Degree
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ABOUT
Why choose Herts?
- Industry Connections: you’ll benefit from our industry connections with local organisations, including Ocado, Tesco, and Amazon. Many local business organisations are amongst the biggest in the country and contribute to our programmes as guest lecturers and attend careers fairs for our students
- Industry-Focused Content: you can look forward to working on real projects and cases. These will familiarise you with the working environment, boos your confidence within your field, teach you teamwork while improving your leadership qualities and enhancing soft skills such as communication, logical and analytical thinking
- Employment Prospects: our marketing graduates possess the top skills looked for by employers and as a result, many go on to work as brand and marketing specialists in a range of sectors including charities, government and large international/multinational organisations.
- Entry requirements and key information
The entry requirements for the programme are an honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification. All students from non-majority English speaking countries require proof of English language proficiency. The following qualifications and grades will be considered:
- GCSE English language grade A-C
- IELTS 6.5
Institution code H36 School of study Hertfordshire Business School Course length - Full Time, 1 Years
- Part Time, 2 Years
Location - University of Hertfordshire, Hatfield
- Employability
Careers
Keen to get ahead in the dynamic marketing industry? This course will boost your career prospects, equipping you with the expertise and skills for a range of multi-sector positions and disciplines. Typical career paths include:- Account Management
- Advertising Management
- Bid Management
- Business Analysis
- Business Development
- Internal Communications
- Marketing
- Market Research
- Public Relations
- Product Management
- Proposal Management and writing
Work placement
A Placement year is available through the following course options:- Two year full-time MSc Strategic Marketing with Global Business Development with Placement Year
- Two year MSc Strategic Marketing with Global Business Development (Experiential Learning)
Professional Accreditations
You will benefit from our strong links with the Chartered Institute of Marketing (CIM). The Business School is a CIM Strategic Partner and hosts the regional CIM Club that our students can attend and network. The partnership makes our Herts graduates particularly attractive to employers. CIM qualifications can be gained alongside student memberships.About the course
MSc Strategic Marketing with Global Business Development is designed to develop master’s level knowledge and skills within the marketing discipline and to enhance employability within this field. The Programme offers 3 award routes that you can choose to study:- One-year full-time MSc Strategic Marketing with Global Business Development
- Two year full-time MSc Strategic Marketing with Global Business Development (Sandwich)
- Two year MSc Strategic Marketing with Global Business Development (Experiential Learning).
- Graduates who have an undergraduate degree in marketing and want to specialize further while focused on Global Business Development
- Graduates who have an undergraduate degree in another discipline but want to specialize in marketing while focused on Global Business Development
- Marketing professionals who want to specialize even further within the discipline of Global Business Development.
Why choose this course?
This course provides a world-recognised master’s degree, together with relevant practical experience, giving you a unique combination of sought-after skills that are transferrable to a wide range of sectors. The one-year full-time programme is a great opportunity for students wanting to pursue traditional postgraduate study in the UK. The two-year full-time programme is a great opportunity for those who want to dive even deeper into the world of marketing by experiencing practice within the field. All pathways provide the opportunity to:- Study a range of marketing and global business subjects from a holistic perspective in a marketing context
- Develop a unique combination of skills that are transferrable to a professional workplace and sought after by employers worldwide
- Engage in a wider university curriculum within our diverse community, and enhance your employability to graduate with more than just a degree
- Personalise your study through research options that include a dissertation or applied marketing project that applies to Global business development
- Network with the larger community of students and faculty to gain more experience and connections within the community.
What will I study?
In semester A, you will study four modules (each 15 credits) that are 100% coursework. These modules are:- Delivering Competitive advantage
- Integrated Marketing Communications
- Strategic Customer Engagement
- Contemporary Marketing
- Proposal and Bid Management
- Effective Marketing Management
- Global Business Development
- Level 7
Module Credits Compulsory/optional Delivering Competitive Advantage 15 Credits Compulsory Integrated Marketing Communications 15 Credits Compulsory Strategic Customer Management 15 Credits Compulsory Contemporary Marketing 15 Credits Compulsory Entrepreneurial Marketing 15 Credits Compulsory Advanced Research for Marketing Practitioners 15 Credits Compulsory Proposal and Bid Management 15 Credits Compulsory Effective Marketing Management 15 Credits Compulsory Global Business Development 15 Credits Compulsory Marketing Dissertation 45 Credits Optional Applied Marketing Project 45 Credits Optional Further course information
Course fact sheets MSc Strategic Marketing with Global Business Development Download Programme specifications MSc Strategic Marketing with Global Business Development Download Additional information Sandwich placement or study abroad year n/a Applications open to international and EU students Yes Student experience
At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible. We offer a range of support services including; student wellbeing, academic support, accommodation and childcare to ensure that you make the most of your time at Herts and can focus on studying and having fun.Fees 2022
UK Students
Full time
- £9750 for the 2022/2023 academic year
Part time
- £810 per 15 credits for the 2022/2023 academic year
EU Students
Full time
- £14750 for the 2022/2023 academic year
Part time
- £1230 per 15 credits for the 2022/2023 academic year
International Students
Full time
- £14750 for the 2022/2023 academic year
Part time
- £1230 per 15 credits for the 2022/2023 academic year
FREE VISA SERVICE
One of our very suitable solutions for applicants is to provide free visa services to study in this field from a pleasant country. If you need to receive free visa services, let us know your request
Expenses (GBP)
14750
Application Fee
0
Program expenses
University & General Expenses
accommodation
After Graduation