MSc Strategic Marketing with Digital Media Management (Experiential Learning)
Full Time,
Postgraduate Certificate / Master's Degree
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ABOUT
Why choose Herts?
- Industry Connections: you’ll benefit from our industry connections with local organisations, including Ocado, Tesco, and Amazon. Many local business organisations are amongst the biggest in the country and contribute to our programmes as guest lecturers and attend careers fairs for our students
- Industry-Focused Content: you can look forward to working on real projects and cases. These will familiarise you with the working environment, boos your confidence within your field, teach you teamwork while improving your leadership qualities and enhancing soft skills such as communication, logical and analytical thinking
- Employment Prospects: our marketing graduates possess the top skills looked for by employers and as a result, many go on to work as brand and marketing specialists in a range of sectors including charities, government and large international/multinational organisations.
- Entry requirements and key information
The entry requirements for the programme are an honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification. All students from non-majority English speaking countries require proof of English language proficiency. The following qualifications and grades will be considered:
- GCSE English language grade A-C
- IELTS 6.5
Institution code H36 School of study Hertfordshire Business School Course length - Full Time, 2 Years
Location - University of Hertfordshire, Hatfield
- Employability
Work placement
Students can do either a Placement year or take an extended experiential learning route. Students can go out on a work placement year approved by the Careers and Employment Team within the University of Hertfordshire. The Experiential learning module is designed to develop professional and consultancy skills. It includes a critical examination of leadership styles and management techniques, negotiation and change management skills, the ability to design projects from inception to completion, and working in collaboration with client organisations to identify and develop personal and professional skills set to enhance their future employability prospect. The commitment to reflexive practice encourages students to reflect on their knowledge and experience as they look at different aspects of their professional performance, and to identify areas for change and enhancement to achieve career goals. The module will integrate masterclasses and independent study with the practical experience the students are gaining through Experiential Learning Opportunity module, to enable them to understand and develop their employability and professional skills.
Professional Accreditations
You will benefit from our strong links with the Chartered Institute of Marketing (CIM). The Business School is a CIM Strategic Partner and hosts the regional CIM Club that our students can attend and network. The partnership makes our Herts graduates particularly attractive to employers. CIM qualifications can be gained alongside student memberships.About the course
This MSc Strategic Marketing with Digital Media Management (Experiential Learning) is designed to develop master’s level knowledge and skills within the digital marketing discipline and to enhance employability within this field. The programme offers three award routes that you can choose to study:- One-year full-time MSc Strategic Marketing with Digital Media Management
- Two year full-time MSc Strategic Marketing with Digital Media Management with Placement Year
- Two year MSc Strategic Marketing with Digital Media Management (Experiential Learning).
- Graduates who have an undergraduate degree in marketing and want to specialize further while focused on Digital Media Management
- Graduates who have an undergraduate degree in another discipline but want to specialize in marketing while focused on Digital Media Management.
- Marketing professionals who want to specialize even further within the discipline of Digital Media Management
Why choose this course?
This course provides a world-recognised master’s degree, together with relevant practical experience, giving you a unique combination of sought-after skills that are transferrable to a wide range of sectors. Our close connection with industry allows students to meet and learn from industry experts, with wider networking opportunities available through the larger community of students and faculty. The one-year full-time programme is a great opportunity for students wanting to pursue traditional postgraduate study in the UK. The two-year full-time programme is a great opportunity for those who want to dive even deeper into the world of marketing by experiencing practice within the field. All pathways provide the opportunity to:- Study a range of branding subjects in a marketing context
- Engage in a wider university curriculum with extra-curricular activities within our diverse community, enhancing employability
- Personalise your study through research options that include a dissertation or an applied marketing branding project.
- Level 7
Module Credits Compulsory/optional Preparation for the Workplace 0 Credits Compulsory Delivering Competitive Advantage 15 Credits Compulsory Integrated Marketing Communications 15 Credits Compulsory Strategic Customer Management 15 Credits Compulsory Contemporary Marketing 15 Credits Compulsory Entrepreneurial Marketing 15 Credits Compulsory The Digital Marketing Toolbox 15 Credits Compulsory Digital Leadership: Disruptive Innovation & Transformation 15 Credits Compulsory Data Driven Marketing 15 Credits Compulsory Further course information
Course fact sheets MSc Strategic Marketing with Digital Media Management (Experiential Learning) Download Programme specifications MSc Strategic Marketing with Digital Media Management (Experiential Learning) Download Additional information Sandwich placement or study abroad year n/a Applications open to international and EU students Yes Student experience
At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible. We offer a range of support services including; student wellbeing, academic support, accommodation and childcare to ensure that you make the most of your time at Herts and can focus on studying and having fun.Fees 2022
UK Students
Full time
- £9750 for 2022/2023 and 2023/2024 inclusive
EU Students
Full time
- £16000 for 2022/2023 and 2023/2024 inclusive
International Students
Full time
- £16000 for 2022/2023 and 2023/2024 inclusive
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Expenses (GBP)
16000
Application Fee
0
Program expenses
University & General Expenses
accommodation
After Graduation