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MSc Strategic Marketing with Brand Leadership (Experiential Learning)

Full Time,

Postgraduate Certificate / Master's Degree

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ABOUT

Why choose Herts?

  • Industry Connections: you’ll benefit from our connections with local organisations, including Ocado, Tesco, and Amazon. Many local business organisations are amongst the biggest in the country and contribute to our programmes as guest lecturers and attend careers fairs for our students
  • Industry-Focused Content: you can look forward to working on real projects and cases. These will familiarise you with the working environment, boost your confidence within your field, teach you teamwork while improving your leadership qualities and enhancing soft skills such as communication, logical and analytical thinking
  • Employment Prospects: our marketing graduates possess the top skills looked for by employers and as a result, many go on to work as brand and marketing specialists in a range of sectors including charities, government and large international/multinational organisations.
  • Entry requirements and key information
    The entry requirements for the programme are an honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification. All students from non-majority English speaking countries require proof of English language proficiency. The following qualifications and grades will be considered:
    • GCSE English language grade A-C
    • IELTS 6.5
    Please contact the International Office for details.
    Institution code H36
    School of study Hertfordshire Business School
    Course length
    • Full Time, 2 Years
    Location
    • University of Hertfordshire, Hatfield

    • Careers

      Keen to get ahead in the dynamic marketing industry? This course will boost your career prospects, equipping you with the expertise and skills for a range of multi-sector positions and disciplines. Typical career paths include:
      • Account Management
      • Brand and digital brand management and consultancy
      • Content Marketing
      • Copywriting
      • Marketing
      • Market Research
      • Product Management
      There is a focus on working with market research to understand trends and respond to consumer demands, and you will develop the creative and project management skills needed to produce innovative and original ideas and to execute and evaluate campaigns.

      Work placement

      A Placement year is available through one of the following ways:
      1. Two year full-time MSc Strategic Marketing with Brand Leadership with Placement Year
      1. Two year MSc Strategic Marketing with Brand Leadership (Experiential Learning)
      The Experiential learning module is designed to develop professional and consultancy skills. It includes a critical examination of leadership styles and management techniques, negotiation and change management skills, the ability to design projects from inception to completion, and working in collaboration with client organisations to identify and develop personal and professional skills set to enhance their future employability prospect. The commitment to reflexive practice encourages students to reflect on their knowledge and experience as they look at different aspects of their professional performance, and to identify areas for change and enhancement to achieve career goals. The module will integrate masterclasses and independent study with the practical experience the students are gaining through Experiential Learning Opportunity module, to enable them to understand and develop their employability and professional skills.

    About the course

    This MSc Strategic Marketing with Brand Leadership (Experiential Learning) is designed to develop master’s level knowledge and skills within the branding discipline and to enhance employability within this field. The programme offers three award routes that you can choose to study:
    • One-year full-time MSc Strategic Marketing with Brand Leadership
    • Two-year full-time MSc Strategic Marketing with Brand Leadership with Placement Year
    • Two-year MSc Strategic Marketing with Brand Leadership (Experiential Learning).
    The two-year full-time MSc Strategic Marketing with Brand Leadership welcomes you for a September entry only. The course offers you the opportunity to explore branding in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing.  You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations. You will have the opportunity to enhance your knowledge in branding by focusing on strategic brand leadership, campaign management and global luxury branding. You will also explore entrepreneurial marketing. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project. You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues. Who is the course for? This MSc Strategic Marketing with Brand Leadership (Experiential Learning) has been designed for:
    • Graduates who have an undergraduate degree in marketing and want to specialize further while focused on brand leadership
    • Graduates who have an undergraduate degree in another discipline but want to specialise in marketing while focused on brand leadership.
    • Marketing professionals who want to specialise even further within the discipline of brand leadership.

    Why choose this course?

    This course provides a world-recognised master’s degree, together with relevant practical experience, giving you a unique combination of sought-after skills that are transferrable to a wide range of sectors. Our close connection with industry allows students to meet and learn from industry experts, with wider networking opportunities available through the larger community of students and faculty. The one-year full-time programme is a great opportunity for students wanting to pursue traditional postgraduate study in the UK. The two-year full-time programme is a great opportunity for those who want to dive even deeper into the world of marketing by experiencing practice within the field. All pathways provide the opportunity to:
    • Study a range of branding subjects in a marketing context
    • Engage in a wider university curriculum with extra-curricular activities within our diverse community, enhancing employability
    • Personalise your study through research options that include a dissertation or an applied marketing branding project.
    • Level 7
      Module Credits Compulsory/optional
      Preparation for the Workplace 0 Credits Compulsory
      Delivering Competitive Advantage 15 Credits Compulsory
      Integrated Marketing Communications 15 Credits Compulsory
      Strategic Customer Management 15 Credits Compulsory
      Contemporary Marketing 15 Credits Compulsory
      Entrepreneurial Marketing 15 Credits Compulsory
      Strategic Brand Leadership and Campaign Management 30 Credits Compulsory
      Global Luxury Branding 15 Credits Compulsory

      Further course information

      Course fact sheets
      MSc Strategic Marketing with Brand Leadership (Experiential Learning) Download
      Programme specifications
      MSc Strategic Marketing with Brand Leadership (Experiential Learning) Download
      Additional information
      Sandwich placement or study abroad year n/a
      Applications open to international and EU students Yes

      Student experience

      At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible. We offer a range of support services including; student wellbeing, academic support, accommodation and childcare to ensure that you make the most of your time at Herts and can focus on studying and having fun.

      Fees 2022

      UK Students

      Full time
      • £9750 for 2022/2023 and 2023/2024 inclusive

      EU Students

      Full time
      • £16000 for 2022/2023 and 2023/2024 inclusive

      International Students

      Full time
      • £16000 for 2022/2023 and 2023/2024 inclusive
      *Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Deadlines 15 January

FREE VISA SERVICE

One of our very suitable solutions for applicants is to provide free visa services to study in this field from a pleasant country. If you need to receive free visa services, let us know your request

Expenses (GBP)

Tuition (per year)

16000

GBP

Application Fee

0

GBP

Program expenses

living cost: 12000 /once

University & General Expenses

Application Fee: 800 / Once
Private accommodation: 450-1000 / Month
Meal: 1000-1500 / Month
Textbooks: 800 / Year
Physical Examination Fee: 500 / Once
Insurance: 800 / Yearly
Residence Permit Fee: 430 / Yearly
Other Costs: 15,000 / Yearly
Medical Insurance: 800 / Yearly
Accommodation: 24,000-84,000 / Yearly
Living expenses: 2,000-3,000 / Monthly
Living costs: 1500 / Monthly
Medical Insurance: 800 / Yearly
Accommodation: 4,000 / Yearly
Rental of apartment room: 2,500 / Monthly
Living costs (accommodation, meals, transportation): 6,000-10,000 / Monthly
Admission Fee (Payable by new students only in any year): 200 / Year
Registration Fee (Compulsory for continuing pupils): 75 / Year
Entrance Exams Fee: 100.00 / Once
Composite Fee (Art/Laboratories/Computing and other facilities): 150.00 / Year
Parents Association Fee : 60 / Year
Life expence: 2,000 / Monthly
Medical Insurance: 800-1,500 / Yearly
Accommodation: 9,600-30,000 / Yearly
Residence Permit: 400 / Yearly
Textbook: 500-1,000 / Yearly
Physical examination: 300-500 / Once

REQUIREMENTS

Minimum Level of Education

Min GPA (max=100)

50

accommodation

After Graduation

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University:

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MSc Strategic Marketing with Brand Leadership (Experiential Learning)

Marketing, Analyst, Advertising

Postgraduate Certificate / Master's Degree

United Kingdom

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  • If there is a need for correspondence by email, the emails sent by us to the applicant will only be via email with the extension “applymie.com”.
  • Before any payment, the applicant agrees that the service fees paid are non-refundable.
  • All information such as the name must be in accordance with the passport and the person who is a party to the agreement must sign the agreement, and if another person completes and signs the agreement or the information does not match the passport, the agreement will be invalid.
  • For applicants under the age of 18, parents or legal guardian must sign the agreement, and if the applicant under the age of 18 signs the agreement, it is considered as invalid.

One of our very suitable solutions for applicants is to provide free visa services to study in this field from a pleasant country. If you need to receive free visa services, let us know your request

Tuition
Deadline

16000

Deadline

Application Fee

Deadline

0

Deadline
Minimum Level of Education

Min GPA (max=100)

50