BA (Hons) Marketing
3-Year Bachelor's Degree
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ABOUT
Why choose this course?
- Hertfordshire Business School is one of just four CIM strategic university UK partners
- 93.9% of students are in employment or in further study (2019/20 Graduate Outcomes)
- A practical, coursework-based degree, focused on real life challenges
The course nurtures individuality with a variety of modules. Students are pushed to develop their own unique strategies for success and given the support they need. The team behind you is committed to helping you find your path, and they back you up by providing a number of learning options, one-on-one tutoring, and other resources.
While a firm grounding in theory is essential, what really matters is how that theory can be applied in the real world. We’ll help you go beyond the textbook by providing you with the tools and resources you’ll need to understand what this means for modern businesses and aspiring business owners.
We foster strong relationships with Industry and Professional Associations. The Business School is a CIM Strategic Partner and was a founding member of the regional CIM Marketing Club. This club is free for all students at Hertfordshire Business School (HBS), giving you access to six marketing webinars plus four online employability events a year. It also gives you access to the CIM Annual Pitch competition; an international competition designed to recognise and reward the marketing talent of the future.
Since the first year is the same as BA (Hons) Advertising and Digital Marketing, it allows those with a more creative outlook to swap at the end of the first year. Those with an entrepreneurial spirit are encouraged to enter the ‘Flare Ignite’ annual competition for students and alumni looking to start their own businesses. Winners get support, training, and funding to help make their ideas a reality.
What’s the course about?
Marketing teams are positive, full of energy and new ideas, as they drive businesses forward. Anyone with a genuine interest in marketing, looking to define businesses, will thrive in this course.
You will learn marketing strategies and tactics, as well as how to effectively use a variety of media and communication channels.
The principles of marketing haven’t changed, but technology has fundamentally altered the way it is delivered. You will be introduced to the essentials of marketing and the digital tools of modern marketing. You will learn how to understand target audiences, as well as how to create and deliver effective content to engage them.
Since the disciple encompasses written, numerical and creative skills, you will get to choose modules that pique your interest as you discover what you truly love about marketing. You will finish our programme with a firm grasp of what successful marketing is and an understanding of where your strengths lie.
There’s a direct connection between what you learn in class and certifications you can earn from organisations like Google, Hootsuite, Facebook, LinkedIn, and the Chartered Institute of Marketing (CIM).
You will leave more than ready for this exciting, magnetic, and diverse industry. Joining previous graduates who have gone on to successful careers in advertising, PR, account management, and more.
Where you’ll study
Hertfordshire Business School and our Enterprise Hub are both located on the University of Hertfordshire de Havilland Campus. You’ll be sharing the campus with those studying business, law, sports, education, and the humanities, as well as the Sports Village, which features a gym, swimming pool, coffee shop, and climbing wall.
There are two dining options, a bar, and a recreational space on campus where you can shoot some pool or play video games. The Enterprise Hub is a vibrant destination where local firms and students can work and learn in comfort. In addition to open study spaces, our Learning Resources Centre also features private study rooms and is open 24/7 allowing you to study around your schedule.
The student union bar and additional facilities are only a 20-minute walk (or short bus ride) away at our second campus. Student housing is available near both campuses.
What will I study?
There are four modules in each semester. You begin with general marketing modules before moving on to more focused ones. Each module has a good mix of theoretical knowledge and useful skills that can be used in other situations. The theory is just the beginning of what you’ll learn. You’ll also get to use what you’ve learned in real-life situations and work with local businesses to solve their marketing problems.
Each module has a minimum of two hours of in-person teaching per week (this might be less than you’re used to). You will also need to do independent learning , and you will have access to online content as well as recommended books, videos, and podcasts to help you. Teamwork activities are a big part of your learning, and you’ll get to work on projects, give presentations, and figure out how to solve problems with other people. Each subject has weekly drop-in and review sessions with a personal tutor to help you do well.
First-year students get a broad base of marketing knowledge, understanding key concepts and topics. More creative students may prefer to switch to BA (Hons) Advertising and Digital Marketing at the end of this year.
In the second year, students hone their knowledge of marketing fundamentals like customer behaviour and quantitative analysis. In addition, you’ll gain expertise in digital marketing, social media marketing, innovation, people management, and market research.
In the final year, you’ll get your teeth into marketing practise through your dissertation, an industry study, or modules such as integrated communications.
There are also opportunities to further enrich your personal development through our GoHerts program, placements, internships, study-abroad and Future Success team events.
Level 4
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Expenses (GBP)
14000
Application Fee
0
Program expenses
University & General Expenses
accommodation
After Graduation