Marketing MA
Postgraduate Certificate / Master's Degree
The total service fee for this program:
€ 499
Pre payment for this program:
€ 99
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ABOUT
Boost your career with a CIM-accredited postgraduate qualification. Use your new knowledge and skills to make a positive difference to your organisation. Qualify for more senior marketing positions.
Overview
MA Marketing draws on the latest marketing research to provide you with a highly practical postgraduate degree. You’ll study the latest thinking in strategic marketing management, and also have the option to study topics such as e-marketing, consumer research, social media, analytics and digital research.
This degree is ideal for marketers who are ready to take the next step in their careers, or professionals in other fields who want to move into marketing.
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. University of Sunderland has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
Why us?
- Accredited by the Chartered Institute of Marketing (CIM)
- Our postgraduate Business and Management courses are ranked 3rd (of 48 institutions, 43 respondents) for Overall Satisfaction (PTES, 2020)
Engages with real-world practice for example, with industry competitions, real-life case studies, company visits and the guest speakers programme
Course structure
Teaching methods include lectures, seminars, tutorials, workshops, class discussions and case study exercises. You will have a Peer Learning Support Group (PLSG) where you will be able to work with other students, and support each other.
Your progress will be assessed with written assignments, presentations, portfolios of evidence and time-constrained assignments.
Compared to an undergraduate course, you will find that this Masters course requires a higher level of independent reading and research.
Modules on this course include:
Core modules:
- Markets and Marketing in the Digital Age (30 credits)
- Contemporary Issues in Marketing (30 credits)
- MA Marketing Dissertation (60 credits)
Optional modules (choose two):
- Social Media, Analytics and Digital Research (30 credits)
- Transformative Consumer Research (30 credits)
- Digital Marketing (30 credits)
- Managing Brands (30 credits)
Work placement (optional):
- 12 month Professional Practice Project (120 credits)
The exact list of modules available will depend on student demand and resource availability. Some modules have prerequisites.
Facilities
You’ll be based at The Reg Vardy Centre, on the Sir Tom Cowie Campus at St Peter’s. The Reg Vardy Centre is a modern building with views of the river, and just a short walk from both the coast and Sunderland town centre.
Career ready
When you graduate from this MA Marketing course, you’ll be ready to step into a senior marketing role in a wide range of industries. As a marketing professional you could work in-house for an organisation, or find a role in a specialist marketing agency.
Our Business graduates have secured roles in organisations such as Facebook, Microsoft, Sage, HSBC, IBM, Enterprise, Nissan, Accenture, Procter & Gamble, Merck & Co, Barclays, Marriott Hotels, Viacom 18, PricewaterCoopers and Adidas.
The average salary of a marketing manager is £37,000, with marketing directors earning an average of around £77,000, according to Marketing Week/Ball and Hoolahan.
Optional 12-month placement
The optional MA Marketing placement route is a 12-month taught course followed by a 12-month work placement, facilitated by the University.
Following the two semesters of teaching, you’ll have the opportunity to undertake a placement to utilise and demonstrate your skills and knowledge in a work environment. The University will support you in securing a paid placement or work experience. Our dedicated faculty placements team is well-connected with regional and national employers and each year places candidates in roles including marketing, human resources, finance, operations and supply-chain positions. Securing a paid work placement is a competitive process and we will help you with the selection process from application to interview.
Our students have secured placements with companies including: Nissan, Caterpillar, Fujitsu, Network Rail and White Lodging Services, as well as small entrepreneurial firms in the public, private and not-for-profit sectors.
Extracurricular opportunities
Our guest speaker programme enables you to learn from business professionals, which can be very useful if you’re not sure what career to pursue when you graduate. If you already have a plan for your career, these events are an excellent way to start building a network of business contacts. Past guest speakers include Divine Chocolate’s Head of Sales and Marketing and Sunderland Football Club’s CEO.
In addition, you’ll have the opportunity to compete against students at other universities at the annual Greggs Marketing challenge competition and get practical marketing experience working with live client briefs at Sunderland Marketing Hub, a facility that brings together students, businesses and marketing academics at the University to work on real marketing projects.
Entry requirements
To apply for this course, you will need a 2:2 honours degree, or equivalent.
If English is not your first language you should have at least one of the following qualifications (or equivalent) as a minimum.
International English Language Testing System (IELTS)
You need an overall score of 6.0, with at least 5.5 or higher in each component: reading, writing, listening and speaking. An alternative approved Secure English Language Test (SELT) will also be accepted if the applicant’s element scores are equivalent to those required for IELTS. After 6 April 2015, you must take your IELTS exams at one of the test centres listed on the UKVI website.
Pearson Test of English Academic
You need an overall score of 59 with no less than 59 in each skill.
Cambridge Certificate of Proficiency in English (CPE)
You need grade C or above.
Cambridge Certification in Advanced English (CAE)
You need grade C or above.
Deadlines
26 January 2022 – UCAS deadline
Applications for all UCAS Undergraduate courses, except those with a 15 October deadline, should arrive at UCAS by 6pm on 26 January 2022. This is the ‘equal consideration’ deadline, which means course providers must consider all applications received by this time equally.
25 February 2022 – UCAS Extra opens
If you’ve used all five choices, and you’re not holding any offers, you can add another choice using Extra.
19 May 2022 – University decision deadline
If you applied by 26 January and you’re still awaiting a decision from one of your choices, we have until today to decide whether we’re making you an offer. Any choices that are still outstanding after this will be made unsuccessful.
9 June 2022 – Deadline to reply to offers
If you receive all your university decisions by 19 May, you must reply to any offers by today (except if you are using Extra to find a place), otherwise they’ll be declined.
30 June 2022 – Final day to make an application to five universities
You can still apply with up to five choices until 6pm today. After this, your application will automatically be entered into Clearing.
4 July 2022 – Final day to apply for a course in Extra
This is the last day to add an Extra option to your 2022 application. If you don’t hold any offers after this, you will be able to add an additional choice using Clearing.
FREE VISA SERVICE
One of our very suitable solutions for applicants is to provide free visa services to study in this field from a pleasant country. If you need to receive free visa services, let us know your request
Expenses (GBP)
13750
Application Fee
0
Program expenses
University & General Expenses
accommodation
The university offers three different student residential buildings, all of which are within walking distance from the university campuses. All students that are residing in these buildings can take advantage of the free transport that the university offers. What is more, all the dorms are equipped with facilities like fridge, Shower, toilet facilities, Wi-Fi, bed Wardrobe, Washbasin and mirror, as well as car parking and bicycle storage.
The first student residence of the university is called Scotia Quay that costs up to £95.50 per week. Each room is suitable for up to 5 students. the second one is named Panns Bank costs about £77.79 a week and is also suitable for families of four. Lastly, Clanny House also costs around £77.79 per week and is suitable for couples as well as single students.
After Graduation
All the students have the opportunity to seek help from The Careers and Employability Service, a team dedicated to helping students find proper and suitable employment either during or after their education.
Students are encouraged to take on part-time vocational roles in order to gain perspective on the reality of the labor market and also earn extra cash. As a matter of fact, the university helps and guides them during this process. It helps students find part-time jobs that do not impact their studies or temporary jobs that can be done during vacations and breaks. Students also have the chance to take part in paid or unpaid internships and job placements that are related to their field of study.
The Careers and Employability Service also helps students with finding employment after graduation. They help students with the resumes, CVs, job applications and job interviews.