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Digital Marketing and Analytics PgCert

Postgraduate Certificate / Master's Degree

The University of Sunderland in England

United Kingdom

The total service fee for this program:

€ 499

Pre payment for this program:

€ 99

Due to the impossibility of foreign currency payments for users residing in Iran, if you are applying for study admission in this program, before pressing the ‘Apply NOW‘ button, contact the support through the Call button below and after To get your suitable solution, proceed to upload the required documents.

This program has OFFER event

Discount event for this program

Mie exceptional discounts

The amount of discount for this event

100 €

The total service fee for this program after discount:

€ 399

Study employer-led modules. Focus on your personal development in key areas of Business Data Analytics and Social Media. Engage with real world practice.

Overview

The course aims to introduce you to contemporary marketing theory and practice, emphasising business-based data analysis as central to marketing practice today to provide a credible technical background in Digital Marketing.

Why us?

The course is accredited by The Chartered Institute of Marketing (CIM) and has close links with professionals working in industry

Engage with real-world practice including company visits and the guest speakers programme

Course structure

Teaching and learning methods include lectures, seminars and group work which will encourage you to develop intellectual and cognitive skills. This includes a project, led by research-active academic staff, linking theory and practice.

You will learn about the latest research in the fields of digital marketing and analysis; the emphasis is on understanding research findings, rather than the research process. You will be engaged in locating, collecting, referencing, critiquing, applying evidence, challenging assumptions, questioning and interpreting contemporary research articles, conference papers and case studies.

Depending on the modules studied, you will be assessed via a range of methods including, reports, practical exercises, individual coursework, discussion papers and research plans.

Attainment of the Certificate and/or Diploma is on successful achievement of the following credits attributed to the modules of study:

Postgraduate Certificate in Digital Marketing and Analytics (60 credits)
Postgraduate Diploma in Digital Marketing and Analytics (120 credits)

All modules are at postgraduate level (level 7 in the UK’s national scheme).

Postgraduate Certificate (60 credits)

Markets and Marketing in the Digital Age (30 credits)

Develop a critical understanding of both marketing as a discipline and the markets it operates in. Develop a range of transferable skills and competencies significant to obtaining a career in Digital Marketing and Data Analytics. Be introduced to contemporary marketing theory and practice in a novel way that gives an overview of wide range of different contexts from local, to national, international and global.

Digital Marketing (30 credits)

Develop an enhanced understanding of the key concepts, models and theories of digital marketing. Examine a range of factors that must be considered in addressing the behaviour and expectations of the contemporary customer in both business-to-consumer (B2C) and business-to-business (B2B) markets, be they local, national, or global. Study key themes within digital marketing, including Search Engine Optimisation, website development, email marketing, social media and e-commerce.

Facilities

You’ll be based at The Reg Vardy Centre, on the Sir Tom Cowie Campus at St Peter’s. The Reg Vardy Centre is a modern building with views of the river, and just a short walk from both the coast and Sunderland town centre.

Fees and finance

PgDip

£4,333 if you are from the UK/Ireland/EU settled/pre-settled
£9,000 if you are an international student

PgCert

£2,166 if you are from the UK/Ireland/EU settled/pre-settled
£4,500 if you are an international student

Learn more about settled status, pre-settled status, special discounts, visa requirements and Common Travel Area (CTA) agreements for the Republic of Ireland applicants in our Help and Advice article.

This information was correct at the time of publication.

Career ready

As the course links directly to changing skills requirements of employers, you’ll be ready to step into senior roles in the Marketing or Computing sectors such as Digital Marketing Manager, Marketing Analytics Manager or Head of Data Analysis when you graduate.

Our graduates

Some of the companies which employ our graduates include: Microsoft, IBM, Nike, Adidas, P&G, Lloyds TSB, Marriott Hotels, and the NHS.

Entry requirements

We usually expect applicants to hold a 2:2 degree. Those with extensive business experience may also be considered. Please contact us to discuss further.

The Postgraduate Certificate can be studied over 7 months part-time or 4 months full-time.

The Postgraduate Diploma can be studied over 16 months part-time or 7 months full-time.

If English is not your first language you should have at least one of the following qualifications (or equivalent) as a minimum.

International English Language Testing System (IELTS)

You need an overall score of 6.0, with at least 5.5 or higher in each component: reading, writing, listening and speaking. An alternative approved Secure English Language Test (SELT) will also be accepted if the applicant’s element scores are equivalent to those required for IELTS. After 6 April 2015, you must take your IELTS exams at one of the test centres listed on the UKVI website.

Pearson Test of English Academic

You need an overall score of 59 with no less than 59 in each skill.

Cambridge Certificate of Proficiency in English (CPE)

You need grade C or above.

Cambridge Certification in Advanced English (CAE)

You need grade C or above.

Deadlines

26 January 2022 – UCAS deadline

Applications for all UCAS Undergraduate courses, except those with a 15 October deadline, should arrive at UCAS by 6pm on 26 January 2022. This is the ‘equal consideration’ deadline, which means course providers must consider all applications received by this time equally.

25 February 2022 – UCAS Extra opens

If you’ve used all five choices, and you’re not holding any offers, you can add another choice using Extra.

19 May 2022 – University decision deadline

If you applied by 26 January and you’re still awaiting a decision from one of your choices, we have until today to decide whether we’re making you an offer. Any choices that are still outstanding after this will be made unsuccessful.

9 June 2022 – Deadline to reply to offers

If you receive all your university decisions by 19 May, you must reply to any offers by today (except if you are using Extra to find a place), otherwise they’ll be declined.

30 June 2022 – Final day to make an application to five universities

You can still apply with up to five choices until 6pm today. After this, your application will automatically be entered into Clearing.

4 July 2022 – Final day to apply for a course in Extra

This is the last day to add an Extra option to your 2022 application. If you don’t hold any offers after this, you will be able to add an additional choice using Clearing.

One of our very suitable solutions for applicants is to provide free visa services to study in this field from a pleasant country. If you need to receive free visa services, let us know your request

Tuition (per year)

4500

GBP

Application Fee

0

GBP

Minimum Level of Education

3 year bachelors degree

Min GPA (max=100)

60

IELTS

6.00

The university offers three different student residential buildings, all of which are within walking distance from the university campuses. All students that are residing in these buildings can take advantage of the free transport that the university offers. What is more, all the dorms are equipped with facilities like fridge, Shower, toilet facilities, Wi-Fi, bed Wardrobe, Washbasin and mirror, as well as car parking and bicycle storage.
The first student residence of the university is called Scotia Quay that costs up to £95.50 per week. Each room is suitable for up to 5 students. the second one is named Panns Bank costs about £77.79 a week and is also suitable for families of four. Lastly, Clanny House also costs around £77.79 per week and is suitable for couples as well as single students.

All the students have the opportunity to seek help from The Careers and Employability Service, a team dedicated to helping students find proper and suitable employment either during or after their education.
Students are encouraged to take on part-time vocational roles in order to gain perspective on the reality of the labor market and also earn extra cash. As a matter of fact, the university helps and guides them during this process. It helps students find part-time jobs that do not impact their studies or temporary jobs that can be done during vacations and breaks. Students also have the chance to take part in paid or unpaid internships and job placements that are related to their field of study.
The Careers and Employability Service also helps students with finding employment after graduation. They help students with the resumes, CVs, job applications and job interviews.