Marketing (English – Thesis)

Studying master’s in Marketing (Thesis) at Bahçeşehir University (BAU) in Turkey:

The Marketing MA program encourages students to conduct academic research with an emphasis on the interplay between theory development and empirical research. This program aims to enhance strategic thinking and planning capabilities of students and give a true understanding and experience to the students in marketing research.

Graduate students of Marketing Graduate Program might have carrier opportunities in academic area, as well as a very broad field of work opportunities in public and private organizations in different sectors of marketing such as corporate communications, public relations and advertising departments.

 

Necessary information:

• Duration: 2 years
• Degree awarded by: Bahçeşehir University (BAU)
• Location: Beşiktaş South Campus
• Admission criteria: bachelor’s degree
• Language of instruction: English
• Format: Full-time
• Annual Fee: $ 6,000/ 12,000 – whole program

Registration fee:

• Students – Early bird – 100€, Late – 150€
• Participants from Turkey – Early bird – 100€, Late – 150€
• Other Participants – Early bird – 150€, Late – 250€

 

Curriculum:

• Marketing Strategies
• Consumer Behaviour
• Research Methods and Ethics
• Project
• …

 

Career opportunity:

A master’s in marketing can open the door to a variety of career opportunities, from traditional marketing roles to positions in public relations and advertising. Some graduates go on to become brand managers, leading a team in creating and promoting a company’s image. Others may become market research analysts or specialists, gathering and analyzing data to inform marketing strategies. A master’s in marketing can also lead to careers in digital marketing, including social media management or search engine optimization (SEO). Ultimately, the possibilities for jobs in marketing are vast and varied, making it a popular choice among students looking for an exciting and ever-changing career path.

 

Application Requirements:

Masters’ degree student candidate must be present with the original copies of required documents at BAU Beşiktaş South Campus to finish registration process. Original copies will be copied and given back to the candidate (won’t be taken by the university). The list of the required documents (hard copies) for registration is written below:

• Passport
• Bachelor’s degree Diploma (Turkish or English)
• Bachelor’s degree Transcript (Turkish or English)
• Copy of Official Acceptance Letter
• 2 Photos
• Receipt of deposit payment and first-semester fee payment (can be paid during registration)
• English Proficiency Proof (if any)

 

English language requirements:

For graduate Programs:

Exam certification	Minimum score
TOEFL IBT	79
PTE Academic	67
BAHÇEŞEHİR PROFICIENCY EXAM *	65

 

 

Deadlines and intakes:

01 June 2022, Wednesday 2022-3 October 2022, Monday

Final registration of newly accepted International Associate and Undergraduate Degree students for the fall semester of the 2022-2023 academic year. All admissions, registrations to the University and financial obligations must be completed by 3 October 2022 Monday. International students must have completed all their visa and University registration procedures by this date.