Visual Merchandising for Professional
On campus learning,
bachelor's pre-course or master's pre-course
The total service fee for this program:
€ 299
Pre payment for this program:
€ 99
Due to the impossibility of foreign currency payments for users residing in Iran, if you are applying for study admission in this program, before pressing the ‘Apply NOW‘ button, contact the support through the Call button below and after To get your suitable solution, proceed to upload the required documents.
ABOUT
Studying in Visual Merchandising for Professional at the Marangoni institute SHENZHEN,
This course will offer the participants the opportunity to discover the techniques of fashion visual merchandising, both for displays created in store windows and also within the point of sale. It will aim to help them understand the fundamental aspects of consumer behaviour and apply visual merchandising techniques in such a way as to improve the selling capacity and increment the productivity of the point of sale.
Necessary information
Duration: 6-weekends
Degree awarded by: Istituto Marangoni Certificate
Language of instruction: English
Course fee: € 457- € 1830
Curriculum
Week 1 / Weekend 1
Participants will be introduced to the consumer shopping experience, and witness the definition of the reference target groups and the various methods of communication used in visual merchandising for the commercial and luxury markets. Participants will also analyse the visual communication elements of the point of sale: location, competitors, shop front, entrance, windows and displays.
Week 1 / Weekend 2
At this point in the course participants will study in detail the concept of the shop window, the first point of contact between the store and the consumer. They will analyse the types of messages communicated and the different types of window. They will also learn techniques for purchasing the elements used to dress the window effectively, including choosing the theme, the importance of colour and light and the choice of the props and mannequins used.
Week 2 / Weekend 3
Participants will study the environment inside the point of sale, a fundamental element for defining how to assign the spaces based on the sales targets. Focus will be on merchandising techniques for understanding how the store interior looks and identifying how best to plan out the consumer’s route within the areas in which the products are displayed. By understanding how to classify and how best to position products, participants will learn to create visual principles for displaying them as effectively as possible.
Week 2 / Weekend 4
At this point participants are shown how to interpret data resulting from analyses performed on sales in order to design windows and displays. They also investigate the concepts of sell-in and sell-out, know how to identify best and slow sellers, and understand how to intervene effectively, in agreement with the store manager and the merchandiser, to improve the performances of the point of sale.
Week 3 / Weekend 5
Synergies with new media and social networks are important for improving the communication of offline and online stores, with a view to increasing the relative visitor flows, creating a positive point of sale experience, and building consumer loyalty. Lessons will be alternated with workshops and presentations by companies from the retail industry.
Week 3 / Weekend 6
In the last part of the course participants will analyse consumer loyalty-building policies and aftersales techniques. They will also complete an exercise designed to create a merchandising book for use in points of sale, which will also provide window-dressing guidelines.
Executive short courses are suited to those with skills already obtained through prior learning or through working in the disciplines or in a related context.
Career opportunity
This course can lead to a career as a visual merchandiser, retail manager, or fashion buyer.
Application requirements
There are no specific application requirements for this course.
English language requirements
The course is taught in English, so a good level of proficiency in the language is required.
Deadlines and intakes
The course is offered on a rolling basis, so there are no specific deadlines or intakes.
FREE VISA SERVICE
One of our very suitable solutions for applicants is to provide free visa services to study in this field from a pleasant country. If you need to receive free visa services, let us know your request
Expenses (EUR)
1830
Application Fee
Program expenses
University & General Expenses
accommodation
The students can apply for different types of accommodation according to the country that they are studying, for example, they can apply for accommodation in Florence in short and long-stay housings like The Students Hotel Florence, Golden Leaf Apartments Historical, SPOTAHOME, Windowsonitaly, and so on. Also, they can apply for accommodation in new housing and accommodation services of this institute in Milano, Paris, and London. Overall, the applicants can apply for permanent accommodation and find the best accommodation option according to their needs and situation after they enter this country, or they can get help and consulting from our staff to find the best option after acceptance into this institute.
After Graduation
International students who wish to work while studying at this institute must refer to their student visas to see whether they have the right to work in this country or not. However, we recommend all students focus on their studies to create great art and get the best results from their education at this institute. Then, they can get help from the Marangoni Institute of Fashion, Design, and Art to find a relative and suitable job in the global job market of any country that they want. Overall, this institute has a special program for connecting people and has relations with 4500 brands and companies all over the world. On the other hand, about 94 percent of students in this institute are working in top companies and brands right now. Even, the graduates can invest in themselves and start their brands after graduation from this institute.