Marketing for Luxury (Short courses)
On Campus Learning,
Full Time,
bachelor's pre-course or master's pre-course
The total service fee for this program:
€ 299
Pre payment for this program:
€ 99
Due to the impossibility of foreign currency payments for users residing in Iran, if you are applying for study admission in this program, before pressing the ‘Apply NOW‘ button, contact the support through the Call button below and after To get your suitable solution, proceed to upload the required documents.
ABOUT
Studying in Marketing for Luxury at the Marangoni institute MILANO, FIRENZE, LONDON
Learn some of the key marketing and communication strategies for international ‘high-end’ consumers in the luxury fashion and design industries. On this course participants discover how companies determine the best marketing strategies of luxury brands and products by understanding the power of communication, the seduction of the brand, and the creation of ‘aspirational desire’ necessary to successfully market to consumers of luxury.
Necessary information
Milano Duration: 3-week Degree awarded by: Istituto Marangoni Certificate
Admission criteria:
- Educational Qualification: Applicants must have a minimum educational qualification of a high school diploma or equivalent.
- Work Experience: Some institutions may require applicants to have prior work experience in the fashion industry or related fields.
- Language Proficiency: Applicants must be proficient in the language of instruction, which is usually English.
- Application Form: Applicants must complete and submit an application form along with supporting documents such as transcripts, resume, and personal statement.
- Interview: Some institutions may require applicants to attend an interview to assess their suitability for the course.
- Portfolio: Applicants may be required to submit a portfolio of their work showcasing their creativity and marketing skills.
- Fees: Applicants must pay the course fees as per the institution’s guidelines.
It is important to check with the institution offering the course for specific admission criteria and requirements.
Milano Language of instruction: Italian · English · Portoguese
Milano Only course fee
€4,100
Firenze Duration: 3-week
Firenze Language of instruction: Italian · English
Firenze Only course fee €4,100
London Duration: 3-week
London Language of instruction: English
London Only course fee £3,400
Curriculum
Week 1
Participants begin by looking at the role and responsibilities of the Marketing Manager of top luxury companies, learning how they optimize economic, distribution, and production aspects of luxury products through successful communication and digital marketing methods. The course looks at how luxury companies communicate to the target audience, as well as communicate brand awareness above and beyond their target group.
Week 2
The course moves quickly onto fashion advertising, public relations and visual display in both traditional and online media, giving participants key tools to communicate an authentic, aspirational and emotional message, aimed at sustaining and consolidating a luxury brand image. The impact of social media has changed the face of communication and participants will also evaluate the impact of new media and viral platforms – key to the success of luxury brands today.
Week 3
Further research into the history of luxury in fashion and design, the influence of the contemporary fashion panorama on style concepts, and current issues in sustainability are also crucial to maintaining and promoting luxury to consumers; a unique target audience, fully in tune with economic and sustainable issues, influences from the latest fashion trends, as well as cultural and social trends. At the end of the course participants will be able to evaluate and propose action in marketing plans in order to turn luxury services and goods into new iconic objects of prestige and desire.
Career opportunity
There are many career opportunities in the fashion industry. Depending on your skills and interests, you could pursue a career in fashion design, fashion illustration, fashion photography, fashion styling, fashion marketing and public relations, or even a career in fashion business. You could also look into starting your own t-shirt collection or other clothing line. There are also many opportunities to work as a freelance designer or illustrator for various fashion brands.
Application requirements
- Completed application form
- Resume/CV
- Personal statement outlining your interest in the course and relevant experience
- Portfolio of previous work (if applicable)
- Two letters of recommendation
- Proof of academic qualifications (transcripts or certificates)
- Payment of course fees
English language requirements
Applicants whose first language is not English must provide evidence of their proficiency in English by submitting one of the following:
- TOEFL iBT score of 80 or above
- IELTS Academic score of 6.5 or above
3.Cambridge English: Advanced (CAE) grade C or above
4.Pearson Test of English (PTE) Academic score of 58 or above
Milano Deadlines and intakes
10 Jul 2023 – 28 Jul 2023
08 Jan 2024 – 26 Jan 2024
Firenze Deadlines and intakes
12 Jun 2023 – 30 Jun 2023
London Deadlines and intakes
15 Jan 2024 – 02 Feb 2024
12 Jun 2023 – 30 Jun 2023
04 Sep 2023 – 22 Sep 2023
FREE VISA SERVICE
One of our very suitable solutions for applicants is to provide free visa services to study in this field from a pleasant country. If you need to receive free visa services, let us know your request
Expenses (EUR)
4100
Application Fee
Program expenses
University & General Expenses
accommodation
The students can apply for different types of accommodation according to the country that they are studying, for example, they can apply for accommodation in Florence in short and long-stay housings like The Students Hotel Florence, Golden Leaf Apartments Historical, SPOTAHOME, Windowsonitaly, and so on. Also, they can apply for accommodation in new housing and accommodation services of this institute in Milano, Paris, and London. Overall, the applicants can apply for permanent accommodation and find the best accommodation option according to their needs and situation after they enter this country, or they can get help and consulting from our staff to find the best option after acceptance into this institute.
After Graduation
International students who wish to work while studying at this institute must refer to their student visas to see whether they have the right to work in this country or not. However, we recommend all students focus on their studies to create great art and get the best results from their education at this institute. Then, they can get help from the Marangoni Institute of Fashion, Design, and Art to find a relative and suitable job in the global job market of any country that they want. Overall, this institute has a special program for connecting people and has relations with 4500 brands and companies all over the world. On the other hand, about 94 percent of students in this institute are working in top companies and brands right now. Even, the graduates can invest in themselves and start their brands after graduation from this institute.