Fashion Image & Business
Full Time,
Professional study
The total service fee for this program:
€ 299
Pre payment for this program:
€ 99
Due to the impossibility of foreign currency payments for users residing in Iran, if you are applying for study admission in this program, before pressing the ‘Apply NOW‘ button, contact the support through the Call button below and after To get your suitable solution, proceed to upload the required documents.
ABOUT
Studying in Fashion Image & Business at the Marangoni institute PARIS
This dynamic short course focuses on image and the development of style in fashion together with key business practices that work hand in hand to drive the success luxury brands. By understanding both the role and influence of the fashion stylist within a business environment, participants gain a unique insight into the real influence and ‘power’ of image within the fashion industry. Participants learn how to evaluate, enhance and complement physical characteristics to develop an individual style and put together of a ‘total look’. Taking forward their own styling ideas they are introduced to the business of ‘style’; fashion brand identity, brand image and collection positioning, competitor analysis, and merchandising are just some of the issues addressed.
Necessary information
Firenze Duration: 3-week
Degree awarded by: Istituto Marangoni Certificate
Firenze Language of instruction: English
Firenze Only course fee €4,100
Curriculum
Subjects
Basic Principles of Fashion Business
Fashion Panorama and Styling
Contemporary Fashion Communication
Digital Campaign and Promotion Strategies
Digital Editing of Imaginary
Trend Forecasting
Week 1
The first week begins with an overview of economic and social trends. Understanding economic and social evolution and how this influences fashion consumption is an important part of this course. Participants study and explore key periods in history that represent past and present styles, future fashion trends and the elements that characterize and influence them. Furthermore, in order to understand the role of the stylist participants will be guided in sourcing and collating information from research tools such as books and fashion magazines and through specific virtual domains relevant to fashion and luxury.
Week 2
This week begins with an overview of the fashion & luxury industries including for example: textiles, clothing, accessories, cosmetics, eyewear and jewelry. Participants take a look at critical factors defining the success of some leading Italian and international brands as well as brand image. At this point in the course participants also begin to bring together their research from the previous week to define a particular individual style as well as conducting iconographic research, and understanding key notions in photo shoot planning and narrative.
Week 3
In the last week participants look at key practices in the marketing and communication of image and style, as well as key components in distribution, product lifecycle, and price points. They evaluate the impact of style on consumer activity, merchandising and sales, both offline and online, and apply their knowledge to develop a basic illustrated marketing plan. Participants are also able to bring together their style research (the importance of colour, silhouette, accessories and their combination) and present an individual style concept linked to their marketing proposal, collating their work for presentation in an individual stylebook.
Career opportunity
There are many career opportunities in the fashion industry. Depending on your skills and interests, you could pursue a career in fashion design, fashion illustration, fashion photography, fashion styling, fashion marketing and public relations, or even a career in fashion business. You could also look into starting your own t-shirt collection or other clothing line. There are also many opportunities to work as a freelance designer or illustrator for various fashion brands.
Application requirements
A portfolio of artwork demonstrating your drawing and illustration skills.
A personal statement outlining why you are interested in studying fashion image & business.
A copy of your CV or resume.
Two references from people who can speak to your artistic ability and business acumen.
English language requirements
IELTS 6.0 overall, with no less than 5.5 in any component, or equivalent
Paris Deadlines and intakes
10 Jul 2023 – 28 Jul 2023
08 Jan 2024 – 26 Jan 2024
04 Sep 2023 – 22 Sep 2023
FREE VISA SERVICE
One of our very suitable solutions for applicants is to provide free visa services to study in this field from a pleasant country. If you need to receive free visa services, let us know your request
Expenses (EUR)
4100
Application Fee
Program expenses
University & General Expenses
REQUIREMENTS
accommodation
The students can apply for different types of accommodation according to the country that they are studying, for example, they can apply for accommodation in Florence in short and long-stay housings like The Students Hotel Florence, Golden Leaf Apartments Historical, SPOTAHOME, Windowsonitaly, and so on. Also, they can apply for accommodation in new housing and accommodation services of this institute in Milano, Paris, and London. Overall, the applicants can apply for permanent accommodation and find the best accommodation option according to their needs and situation after they enter this country, or they can get help and consulting from our staff to find the best option after acceptance into this institute.
After Graduation
International students who wish to work while studying at this institute must refer to their student visas to see whether they have the right to work in this country or not. However, we recommend all students focus on their studies to create great art and get the best results from their education at this institute. Then, they can get help from the Marangoni Institute of Fashion, Design, and Art to find a relative and suitable job in the global job market of any country that they want. Overall, this institute has a special program for connecting people and has relations with 4500 brands and companies all over the world. On the other hand, about 94 percent of students in this institute are working in top companies and brands right now. Even, the graduates can invest in themselves and start their brands after graduation from this institute.